I’m all for political incorrectness if it’s an agent for social change which, strangely, “Sex” is, in the way the film emphasizes real values behind a façade of exaggerated consumerism. But I guess there will always be people who have trouble making the distinction.
A case for distinction was made the summer before last in Berkshire County, the third bluest in the nation, when filmmaker Mickey Friedman became annoyed that the drivers whizzing past him to shop at the most politically correct grocery store ever, the Berkshire Coop Market, weren’t joining him in his weekly protest against the Iraq war in front of Great Barrington’s town hall. That they might honk to show that they agreed just made it worse. He complained to his friend, Rudi Bach, who suggested that perhaps Mickey and his signs had become part of the scenery, and promised to do something about it.
The following weekend as Mickey was taking up his lonely post, he saw another protest forming across the street, a group dressed in combat fatigues holding American flags and beautifully lettered signs with slogans such as “Screw Peace,” “Gandhi was a Wimp,” “Peace is for Losers,” “God Supports US, not Them,” and my personal favorite, "It's Our Oil." Rudi and his friends took vigorous abuse from the pro-peace ranks, who gave them the finger or yelled from the windows of their Subarus and Volvos, but within a few weeks Mickey had all the company he wanted.
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