Wednesday, March 28, 2012
What Car Buyers Want
To the Editor:
Re “As Young Lose Interest in Cars, G.M. Turns to MTV for Help” (front page, March 23):
Again, Detroit gets it wrong. Rather than acting on the societal message that cars are no longer seen as fashion accessories, General Motors, by focusing on surface, is trying to entice young consumers into just that.
Instead, the automobile industry should follow Apple, Ikea and Uniqlo, which have married function, form and cost to come up with products that appeal to all age groups.
Forget the outrageous colors, which Apple eschews. What young people need and want — what everyone needs and wants — is an inexpensive, super-efficient car that’s a pleasure to look at and drive, like an iPod on wheels.
CAROL DIEHL Housatonic, Mass., March 26, 2012